About

A one-stop SPOT for all your printing needs!

Spot ON Print Shop is a division of Dion Marketing Company, a full-service marketing firm that helps businesses grow.  Spot ON Print Shop offers printing, promotional products and corporate gifts for businesses of all types and sizes.

History

While working with various companies throughout the years providing them with marketing plan development and execution, social media strategies and campaign management, public relations, branding and graphic design services, time and time again we are asked if we can help with the final stage of design – the printing! Known at Dion Marketing for being “on the ball” and hardly ever turning down a task, we’ve done just that – sought out the best printers to work with that provide excellent customer service, fair pricing and quality products.  

We have also designed and fulfilled hundreds of promotional products for companies of all types and sizes and have developed great relationships with some of the top manufacturers in the United States.

Now, through Spot ON Print Shop, we have launched printing services and promotional products to not only our clients but for all businesses. 

I’ll never forget being 22 years old and fresh out of college.  My first “real” job after following the Dead for a few months was in the advertising department at the Chapel Hill Newspaper.  After being there just a short time, my boss ended up leaving and I was thrust into a management position and the youngest department head The Chapel Hill Newspaper ever had.  Getting my BA in Journalism (with a concentration in Advertising) from UNC-Chapel Hill, I fell in love with newspapers and thought I was destined to be a publisher.  Lucky for me, The Chapel Hill Newspaper was owned by Ottaway Newspapers, a subsidiary of Dow Jones that was heavily backed with good resources and training.  I was part of a 3-week long department-head leadership training course at Ottaway’s headquarters in New York when I learned about Roger Fidler, a journalist who wrote and illustrated an essay on the future of news that basically denounced the printing of newspapers in the future.  He thought that everyone would get their news from an “electronic tablet.” Fidler presented his ideas around Knight Ridder, which at the time was the largest newspaper publisher in the country.  It was a prediction that no one in the room believed at the time – how newspapers would become obsolete and taken over by the digital age. When I heard this, it was before the internet was even a thing!  We were still paginating newspaper pages, and I even remember the brand new fax machine that used thermal rolls for paper.  Hearing that newspapers would be obsolete one day blew my mind!

Even though that prediction has somewhat come true as more daily and weekly newspapers are ditching their print editions and focusing all content online, printing is still an important factor for communications for many businesses.  Not only are there are in-store promotional messages that can be displayed strategically to increase sales, some signage is needed for simple communication.  With all businesses recently having to deal with new procedures, expectations and policies resulting from Covid-19, businesses need signage more than ever that communicates to guests to stay 6 feet apart, where the sanitizer stations are, best practices for hand washing bathroom signs, and depending on the type of business, there’s lots of new things to communicate!